Posts Tagged: Positioning

Trade-Off

Another must-read. Trade-Off aptly explores the notion of fidelity versus convenience. And how about that? Fidelity is defined as total quality experience derived from consuming a product or service, whereas convenience is the ease of use and usually associated with

Trade-Off

Another must-read. Trade-Off aptly explores the notion of fidelity versus convenience. And how about that? Fidelity is defined as total quality experience derived from consuming a product or service, whereas convenience is the ease of use and usually associated with

Proton Protects

Proton is still hanging on Lotus with self-pride – ambitiously (rather desperately) planning to make Group Lotus profitable under a five-year transformation plan – code-named Lotus Cars Moving Forward Plan. Literally means, going all out without looking back (no reverse

Proton Protects

Proton is still hanging on Lotus with self-pride – ambitiously (rather desperately) planning to make Group Lotus profitable under a five-year transformation plan – code-named Lotus Cars Moving Forward Plan. Literally means, going all out without looking back (no reverse

Boobs Marketing

Sex sells! (Over doing could spell trouble for Burger King) That’s rite, “moderate” and non-offensive (sorry, BK you cross the line) sex appeals from health & beauty to automobiles to electronics get the right attention and boost sales…apparently, there’s a

Boobs Marketing

Sex sells! (Over doing could spell trouble for Burger King) That’s rite, “moderate” and non-offensive (sorry, BK you cross the line) sex appeals from health & beauty to automobiles to electronics get the right attention and boost sales…apparently, there’s a

When You Grow Too BIG…

Mergers and acquisitions have always been the fast-lane tickets for organisations to grow. Naturally, since top executives’ fat bonuses were directly linked to how sales (and reputations hence shares’ prices) were accomplished (during the relatively short tenure), the very notion

When You Grow Too BIG…

Mergers and acquisitions have always been the fast-lane tickets for organisations to grow. Naturally, since top executives’ fat bonuses were directly linked to how sales (and reputations hence shares’ prices) were accomplished (during the relatively short tenure), the very notion

Repellant Wipes

Being a marketer and former pesticide product manager, I always take some conscious effort (work habit) to visit the insecticide section in key accounts especially, it is like a war zone of multiple brands (and categories) fighting for consumers’ attention

Repellant Wipes

Being a marketer and former pesticide product manager, I always take some conscious effort (work habit) to visit the insecticide section in key accounts especially, it is like a war zone of multiple brands (and categories) fighting for consumers’ attention

No Refunds

Ridsect’s “Tak beri peluang!”, OldTown’s “Take your time”, Nokia’s “Connecting people”…just some good tags – clear, simple yet strong messages, which relate products with consumers with ease. It reminds and reinforces the products’ benefits, further positioning the brand status in

No Refunds

Ridsect’s “Tak beri peluang!”, OldTown’s “Take your time”, Nokia’s “Connecting people”…just some good tags – clear, simple yet strong messages, which relate products with consumers with ease. It reminds and reinforces the products’ benefits, further positioning the brand status in

Cyber Cleaner

Another new product innovation…too tempted to buy one, which I did finally parting RM27… Apparently “Cyber Clean” is a Swiss patented formula, that positioned itself as the high-tech cleaning compound that catches dirt and kills germs for especially – hard-to-reach

Cyber Cleaner

Another new product innovation…too tempted to buy one, which I did finally parting RM27… Apparently “Cyber Clean” is a Swiss patented formula, that positioned itself as the high-tech cleaning compound that catches dirt and kills germs for especially – hard-to-reach