Posts Tagged: Branding

Lotus Parting Tune

The partnership between Proton (Lotus) and Tony Fernandes (Tune) has ended, spiritually and totally. Supposedly, Proton has terminated the use of Lotus branding for 2011 Formula 1 season due to “flagrant and persistent breaches of the licence by 1 Malaysia

Lotus Parting Tune

The partnership between Proton (Lotus) and Tony Fernandes (Tune) has ended, spiritually and totally. Supposedly, Proton has terminated the use of Lotus branding for 2011 Formula 1 season due to “flagrant and persistent breaches of the licence by 1 Malaysia

Brand Sense

Back in the 50s, Santa (costume) was not happy red but gloomy green. And Cola Cola practically re-write history – to incorporate Coke red/white combination with Santa. And have you been noticing the ‘click’ sound on your premium mineral bottle?

Brand Sense

Back in the 50s, Santa (costume) was not happy red but gloomy green. And Cola Cola practically re-write history – to incorporate Coke red/white combination with Santa. And have you been noticing the ‘click’ sound on your premium mineral bottle?

Hippo Syndrome (TM)

TM is boosting its so-called high-speed-broadband (HSBB) with the recently announced tie-up with MU, again spending millions on pull effect without commensurate upgrades of its products, services and people, especially people! (O.K maybe new product development but obviously have neglected

Hippo Syndrome (TM)

TM is boosting its so-called high-speed-broadband (HSBB) with the recently announced tie-up with MU, again spending millions on pull effect without commensurate upgrades of its products, services and people, especially people! (O.K maybe new product development but obviously have neglected

Boobs Marketing

Sex sells! (Over doing could spell trouble for Burger King) That’s rite, “moderate” and non-offensive (sorry, BK you cross the line) sex appeals from health & beauty to automobiles to electronics get the right attention and boost sales…apparently, there’s a

Boobs Marketing

Sex sells! (Over doing could spell trouble for Burger King) That’s rite, “moderate” and non-offensive (sorry, BK you cross the line) sex appeals from health & beauty to automobiles to electronics get the right attention and boost sales…apparently, there’s a

Apple Cool

IPhone 3G is sexy, but it took too long to reach our shores, losing most of the hype and killing many potential buyers. And Google’s upcoming-then Android phones did manage to capture much attention, likely diverting some from IPhone. The

Apple Cool

IPhone 3G is sexy, but it took too long to reach our shores, losing most of the hype and killing many potential buyers. And Google’s upcoming-then Android phones did manage to capture much attention, likely diverting some from IPhone. The

Sponsor What?

They are notoriously rampant…from free-to-air to paid to home videos (VCDs) to movie theaters…just what the heck! Perhaps free-to-air but definitely not paid mediums, especially so for home videos and theaters…damn, we are already forking quite substantial amount not to

Sponsor What?

They are notoriously rampant…from free-to-air to paid to home videos (VCDs) to movie theaters…just what the heck! Perhaps free-to-air but definitely not paid mediums, especially so for home videos and theaters…damn, we are already forking quite substantial amount not to

Repellant Wipes

Being a marketer and former pesticide product manager, I always take some conscious effort (work habit) to visit the insecticide section in key accounts especially, it is like a war zone of multiple brands (and categories) fighting for consumers’ attention

Repellant Wipes

Being a marketer and former pesticide product manager, I always take some conscious effort (work habit) to visit the insecticide section in key accounts especially, it is like a war zone of multiple brands (and categories) fighting for consumers’ attention