Einstein said “Imagination is more important than knowledge.” Very true, human imagination is above all. And how we go about explaining it? Perhaps, the Law of Attraction could offers us some answer: we attract what that persistently, either on will or subconscious, stays in our mind; the stronger the will, the sooner it realizes. IOW, whatever you have or going to have is what your mind have been concentrating and processed. Good attracts good and bad attracts bad. You practically control it. And that’s the notion most published. The focus is on us, controlling our mind to achieve something (out of nothing?). The push factor, as I named it. Yet, few authors have, I reckon, see the other side of attraction i.e. the pull factor. As the pull factor is everything that absorbs you to it i.e. you now assuming a passive rather than active role. It comes from outside. And that’s the function of marketing and branding efforts. As I’ve mentioned in my previous post “Energy of Branding”, good marketing mix give energy to the brand that pull YOU to it. Of course, the pulling effect can be manipulated for various market segmentation i.e. different people with similar attributes or thoughts! As which parties who initiated the process is insignificant as compared to the later, where the critical mass (momentum) generated by those that shared similar thoughts (e.g. a strong will or superb marketing) can literally start a new, successful engagement. IOW, with enough thoughts “power”, any project should become a run away success. And the momentum lasts with strong thoughts. After all, imagination is everything!
Imagination is Everything